Coca-Cola obviously has an excellent strategy for all aspects of their company. However, to keep up with competition, they had to take the time and analyze the economic, political, social, and technological factors that could affect their business landscape. They have to worry about issues such as changes in beverage laws and regulations, penetrating developing markets, economic conditions, demand for healthier beverages, and advancement in technology. After considering all of these factors, Coca-Cola should analyze data concerning these issues and draw some strategic conclusions. What kind of suggestions would you have?
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