Coffee under the Coca-Cola brand?? Coca-Cola seems to believe that adding coffee products to its line will increase diversification. The initial product launch will include two milk-based espresso bottled beverages as well as the canned Caffe`product, a RTD black coffee. Coca-Cola will be partnering with IIko Coffee International to pursue this new line of products. Coca-cola's decision to focus on diversification is due to the change in consumer change and behavior.
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