Apparently, Coca-Cola's advantage over any other soft drink company is due primarily to its brand image. The popularity of its image has caused many critics to get mind boggled and chose Coca-Cola as the better tasting product. Coca-Cola has created value through the media alone. Coca-Cola is seen in newspapers, maganizes, on radio ads, sports events, and even movies. Advertising and marketing is this company's main advantage.
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