http://www.thecoca-colacompany.com/citizenship/conservation_partnership.html
Coca Cola decided to partner with the WWF (World Wildlide Fund) in the hopes of conserving and protecting freshwater resources throughout the world. Together they will improve Coca Cola systems' water use, decrease their carbon dioxide emissions and energy use, and support more efficient water use. Coca Cola decided that they wanted to aid in the attempt to maintain sustainability within surrounding communities. Great idea I must say. But will it be effective?
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