Coca-Cola has finally begin to acknowledge the importance of international investment in other countries. Coke plans to increase its position in China with $4 billion to establish possible long-term growth within that country. Through this implementation, Coca-Cola has established itself has a leading contender in overseas markets and has a very well thought out strategic international plan. While they are planning to emerge internationally, they are still keeping in mind what it takes to maintain a mainstream brand in its home market of the United States.
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