Coca-Cola's Corporate Renewal Aims to Evolve Franchise

http://www.thecoca-colacompany.com/sustainabilityreport/in-our-company/from-our-ceo.html

Coca-Cola's CEO believed that the time had come for Coca-Cola to renew its strategic mindset to continue the success of the franchise. Additionally, this renewal was become necessary to better serve the unique needs of the North American market. The renewal was deemed a product of a successful strategy from Coca-Cola. The company improved on water efficiency, reduced carbon emmissions, and used innovative technology to produce a more natural product.

Coca-Cola Partners with Spotify

http://www.thecoca-colacompany.com/dynamic/press_center/2012/04/spotify-and-coca-cola-partnership.html

Coca-Cola has decided to partner with Spotify to give consumers around the world access to the music that they love. This professional partnership will allow fans of the company to discover new music, connect with other music lovers, and share their experiences with friends online and offline. Spotify will provide Coca-Cola with the music based technology to provide universal access to music. Both companies have a huge audience on Facebook so this reach millions of fans with the aspect of social outreach.

Will Monster be a brand acquisition for Coca-Cola?

http://www.huffingtonpost.com/2012/04/30/coca-cola-monster-acquisition_n_1466018.html

Is Coca-Cola thinking about an acquisition with Monster Beverage Corporation? Coca-Cola has denied all claims of this so-called rumor. However, many investors believe this is true because Coca-Cola has been trying to boost their sales with the energy drink sector of the company. If this were to take place, Monster would be Coca-Cola's largest brand acquisition ever. Another piece of evidence pointing towards an acquisition is the fact that shares of Monster sky-rocketed to 27% more than it was. So, I guess only time will tell if this profitable acquisition will transpire.

Coca-Cola and Nestle Joint Venture taking on New Avenues

http://www.csnews.com/top-story-coca_cola__nestle_end_nestea_joint_venture-60231.html






Coca-Cola and Nestle` joint venture focused on the ready-to-drink tea category, and has expanded across Europe, Canada, and other markets. However, the two companies have agree to terminate their alliance in the United States to focus on the other countries in which they have expanded too. After careful consideration, Coca-Cola and Nestle` has realized that their joint venture is most effective in Europe and Canada, and has proven to have a greater acceleration rate than what the marker presence of the BPW (Beverage Partners Worldwide) was doing in the United States. Was this a good move for the joint venture?

Coca-Cola has a new International Strategy

http://beta.fool.com/bobbyfisher/2012/04/12/coca-cola-new-global-strategy-will-fuel-your-porto/3561/

Coca-Cola has finally begin to acknowledge the importance of international investment in other countries. Coke plans to increase its position in China with $4 billion to establish possible long-term growth within that country. Through this implementation, Coca-Cola has established itself has a leading contender in overseas markets and has a very well thought out strategic international plan. While they are planning to emerge internationally, they are still keeping in mind what it takes to maintain a mainstream brand in its home market of the United States.

Coca-Cola uses Coffee to Diversify its Brand

http://www.beveragedaily.com/Markets/Coca-Cola-outlines-coffee-diversification-plan








Coffee under the Coca-Cola brand?? Coca-Cola seems to believe that adding coffee products to its line will increase diversification. The initial product launch will include two milk-based espresso bottled beverages as well as the canned Caffe`product, a RTD black coffee. Coca-Cola will be partnering with IIko Coffee International to pursue this new line of products. Coca-cola's decision to focus on diversification is due to the change in consumer change and behavior.

Coca Cola's Innovative Convergence

 

http://www.thecoca-colacompany.com/citizenship/conservation_partnership.html

Coca Cola decided to partner with the WWF (World Wildlide Fund) in the hopes of conserving and protecting freshwater resources throughout the world. Together they will improve Coca Cola systems' water use, decrease their carbon dioxide emissions and energy use, and support more efficient water use. Coca Cola decided that they wanted to aid in the attempt to maintain sustainability within surrounding communities. Great idea I must say. But will it be effective?