Coca-Cola Partners with Spotify

http://www.thecoca-colacompany.com/dynamic/press_center/2012/04/spotify-and-coca-cola-partnership.html

Coca-Cola has decided to partner with Spotify to give consumers around the world access to the music that they love. This professional partnership will allow fans of the company to discover new music, connect with other music lovers, and share their experiences with friends online and offline. Spotify will provide Coca-Cola with the music based technology to provide universal access to music. Both companies have a huge audience on Facebook so this reach millions of fans with the aspect of social outreach.