Wednesday, July 4, 2012

Coca-Cola's Corporate Renewal Aims to Evolve Franchise

http://www.thecoca-colacompany.com/sustainabilityreport/in-our-company/from-our-ceo.html

Coca-Cola's CEO believed that the time had come for Coca-Cola to renew its strategic mindset to continue the success of the franchise. Additionally, this renewal was become necessary to better serve the unique needs of the North American market. The renewal was deemed a product of a successful strategy from Coca-Cola. The company improved on water efficiency, reduced carbon emmissions, and used innovative technology to produce a more natural product.

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