Coca-Cola's Corporate Renewal Aims to Evolve Franchise

http://www.thecoca-colacompany.com/sustainabilityreport/in-our-company/from-our-ceo.html

Coca-Cola's CEO believed that the time had come for Coca-Cola to renew its strategic mindset to continue the success of the franchise. Additionally, this renewal was become necessary to better serve the unique needs of the North American market. The renewal was deemed a product of a successful strategy from Coca-Cola. The company improved on water efficiency, reduced carbon emmissions, and used innovative technology to produce a more natural product.

Coca-Cola Partners with Spotify

http://www.thecoca-colacompany.com/dynamic/press_center/2012/04/spotify-and-coca-cola-partnership.html

Coca-Cola has decided to partner with Spotify to give consumers around the world access to the music that they love. This professional partnership will allow fans of the company to discover new music, connect with other music lovers, and share their experiences with friends online and offline. Spotify will provide Coca-Cola with the music based technology to provide universal access to music. Both companies have a huge audience on Facebook so this reach millions of fans with the aspect of social outreach.